Websites & Color – Color Psychology
Colors are can be separated into groups depending on how they make you feel. There are three basic groups of colors: cool, warm, and neutral. Picking the color group for your website should be based on the feelings you want to invoke. Also, consider using colors from each of the groups, to give you site balance.
Cool colors typically have a calming effect. While that sounds appealing, too many cool colors can feel cold or impersonal. Adding in some warm or neutral colors can help make a suite feel comfortable and soothing.
Cool colors include:
Warm colors invoke excitement in people. Unlike soothing cool colors, they typically cause strong emotional reactions. Too many warm colors on a website can be over-stimulating and may overwhelm your visitor.
Warm colors include:
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Neutral colors are best used as backgrounds and font colors, but they are also very useful in bringing together other color combinations. They help draw attention to featured colors, making them pop more. They also tone down color palettes that may be overwhelming otherwise.
Neutral colors include: