Websites & Color – Color Psychology


Website ColorColors are can be separated into groups depending on how they make you feel. There are three basic groups of colors: cool, warm, and neutral. Picking the color group for your website should be based on the feelings you want to invoke. Also, consider using colors from each of the groups, to give you site balance.


Cool colors typically have a calming effect. While that sounds appealing, too many cool colors can feel cold or impersonal. Adding in some warm or neutral colors can help make a suite feel comfortable and soothing.

Cool colors include:

  • Blue
  • Green
  • Turquoise
  • Silver
  • Gray

Warm Colors

Warm colors invoke excitement in people. Unlike soothing cool colors, they typically cause strong emotional reactions. Too many warm colors on a website can be over-stimulating and may overwhelm your visitor.

Warm colors include:

  • Red
  • Orange
  • Yellow
  • Pink
  • Gold
  • Brown
  • Neutral colors

    Neutral colors are best used as backgrounds and font colors, but they are also very useful in bringing together other color combinations. They help draw attention to featured colors, making them pop more. They also tone down color palettes that may be overwhelming otherwise.

    Neutral colors include:

    • Black
    • White
    • Gray
    • Ivory
    • Brown
    • Beige

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    Mark Andrew

    I never thought that color have such an effect on creating a blog site.I thought it is just another way of putting some design for your site. Reading this article gives me a lot of ideas about colors its category and effect on the website. I prefer cool and warm color for my next webdesign.


    Thanks for this post, this color wheel can really help on creating and combining colors when I will make my web page.

    Saqib Khan

    Thanks for providing such wonderful and useful information about the nature of colors


    Colors are everywhere around us, they instill us states of mind, feelings, they give us the strength to move forward or they sink us into a deep silence. They are also the basis of a successful website!

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