Before you pick the colors for your logo or website, consider what the colors you choose mean and invoke in people. Depending on your target market, colors can mean different things.
Red
Red is a strong color. A site that is all red can convey strength and power. Red is also known to convey love and desire. A red site is not the right fit for everyone. It’s loud and energetic, which if you’ve ever been a Red Robin restaurant, is exactly what they are.
Orange
Orange is another bold statement. It conveys warmth and enthusiasm. Just ask the guys at Spiceworks, who decided to spice up the IT world, and boy, are they enthusiastic about it.
Yellow
Yellow can be bright and happy. It can also be warm and hopeful. I bet the folks at Human-Powered Home are hopeful you’ll make the switch to greener power (and, what a bold choice to not use green!).
Green
Green typically represents nature and community. No wonder so many green living websites use green. It’s also great for community groups like the Chambers of Commerce.
Blue
No wonder tons of financial institutions use blue. It conveys stability, trust, and confidence. An, if you were running for President of the United States, wouldn’t you use it too?
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Tags: color palette, tips, web design, websites & color
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