Avoid Shady SEO Experts in 5 Steps
SEO is the current buzz word in the web world and there are a lot of people out there who claim to be SEO experts. So, how do you pick on that is going to really help you and not just take your money and run, or worse, get you banned from the search engines? If you’re armed with knowledge, you’ll be able to separate the wheat from the chaff. Here are few things to be weary of when you’re looking for an SEO expert.
1. They Guarantee Rankings
Any company that guarantees that you will be in the top spot in the search engines for any given search term is leading you on. There is no way they can guarantee that, since they aren’t the search engines themselves and the algorythms that get people to the top are complicated and constantly change. And, if they do some sneaky stuff to get you there (it’s called black hat; the good stuff is white hat), you might get caught and then get busted. It’s happened before.
2. They Do Not Rank Well Themselves
Any SEO experts who don’t rank well in search engines themselves probably aren’t so good at search engine optimization or they’d rank well. If they can’t be bothered to do it for their own business, they won’t be able to do it for yours.
3. They Are Allergic to Blogging
Here’s a secret: blogging is essential to search engine optimization. It’s the best way to get a lot of new, relevant content on your site. And the search engines like new, relevant content. So, again, if your SEO company isn’t using blogging on their own site, how can you trust the value of the content that they would do for your site?
4. They Sell Sell Sell
Feeling pressured sort of sucks. Companies who are cold calling you and offering SEO services are likely offering those same services to other people. And if they are, how can they possibly be customizing an SEO plan just for your business. Every niche market has different ways of improving their search engine ranking and any company that is selling you a generic package isn’t looking at your specific needs.
5. They Obsess Over Meta Tags & Page Rank
Are meta tags and page rank important? Yep. Are they the only thing that’s important? Heck no! There is so much more to quality search engine optimization than a few meta tags and page rank. Any SEO company that is trying to sell you SEO by only evaluating your meta tags is stopping before they even get a real start.
There are a lot of people out there that call themselves Search Engine Optimization experts. Make sure the one you pick to help you out is a professional and does things on the up and up.
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