What’s the connection between search engine marketing and social media? Having a social media presence makes you more likely to be to be seen by search engines.

So, how does a social media presence help?

Go Big
Social media sites carry a ton of weight as far as search engines are involved. They have a ton of content, have a lot of visitors and are linked to from all over the internet. Currently, Facebook is the second ranked site in the world. YouTube is number three and Twitter is number 11. You can’t beat that kind of popularity. Using these sites, having your name and brand associated with them, is great for your search engine rankings.

Linky, Linky, Who’s Got the Linky?
Social media is a great forum for getting links to your site. We in no way recommend getting spammy and plastering links to your homepage in every post you do on Facebook and every tweet you tweet. Let’s be clear: that’s bad. But, linking to a specific page that is relevant to a given topic, particularly blog posts, can be a good way to get traffic to your site. And, if your content is good, hopefully they’ll stick around.

Being Content with Content
Blogs, which yes, are social media, are a great way to get high quality content on your site, and there’s nothing that search engines like more than great content.

So, when evaluating the effectiveness of your social media campaign, keep in mind the quality of your fans, the quality of your links, and the extent of your content. And, let us help you set up a great social media campaign.

Tags: blog, Facebook, LinkedIn, search engine marketing, seo, twitter

This entry was posted on Wednesday, August 25th, 2010 at 9:25 am and is filed under social networking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.