Making Foursquare Work for Your Business

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foursquarefourSquare is one of the location-based sites that is sweeping social media lately.

What Foursquare Does
Sites like foursquare encourage people to get out and about in their neighborhoods, exploring them and reporting back on the site about where they visit and what they did there. This can be a great marketing tool for brick and mortar businesses.

Using friend finders, social city guides, and games, foursquare rewards users for exploring new places and revisiting old favorites. Users can earn points, become Mayors, and unlock badges.

How to Use it For your Business
As a business owner, you can use Foursquare to engage with customers, particularly those who are tech savvy, using mobile devices to stay connected.
You can post specials or discounts to offer to loyal customers when they check in on your business via foursquare.

What Kinds of Specials Can You Offer?
Check-in Specials are available to users who check in a given number of times.

Offer free french fries after 10 check-ins or a free burger after 25.

Frequency-based Specials are offered every so many check-ins.

Offer a 10% discount every tenth time a user checks in.

Mayor Specials can only be unlocked by the mayor (the user who has checked in the most in the last 60 days) of your venue. It’s a way to reward your most loyal customer.

Mayor Specials can be discounts like a free espresso or some cool swag.

Wildcard Specials are always available but may need something extra to be redeemed.

You can offer discounts to customers who show their foursquare badge.

In using these specials on foursquare, you can also track customer usage via foursquare’s analytics.

At Your Brick and Mortar
You can post official window clings in your business encouraging users to check in on foursquare.

You can also come up with clever marketing materials that you hand out to your customers such as bag drops that direct them to foursquare, and all your other social media sites or forms to fill out that direct them to your sites. When they’ve answered the questions, give them something.

Need help developing a social media strategy? We’re here to help.

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