Favicons are an essential part of a well-polished website.
What’s a Favicon?
A favicon is a small icon that is associated with a website. You can see it in a browser, typically before the web page’s address. Look up in the browser bar, and you’ll see the Alphabetix favicon, a simple alpha.
You can also see Favicons next to a page’s name in a bookmark list. And, in browsers that have tabbed documents, you can see the favicons in the tab next to the page’s title.
Why You Should Use a Favicon
Really professional looking sites, one’s with an outstanding web presence, have favicons. A favicon is a great, minimal way to build brand identity for your site. A graphic representation of your site is an excellent way to draw attention to your site and set you apart from out-of-a-can websites.
Successful brands take advantage of any opportunity they can to stand apart from a crowd. Branding your site with a favicon is yet another way to reinforce your image. It also visually unites the browser bar with the rest of your site.
Pages without favicons lack the essential element of visual appeal that is important in an increasingly visual technical world. When a user has a huge list of bookmarks, those with the generic “folder” or “page” icon are easy to skip over, but those with eye-catching favicons draw users’ attention.
Does your site have a favicon? If not, let us help you design and implement this essential branding tool.
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Tags: design, favicon, small business
