This week the Sandy Post featured an article about e-commerce. And, guess who they cited as experts? That’s right: Alphabetix.

While the content was directed at the Sandy business community, the sentiment applies to many brick-and-mortar businesses.

So, What Is E-Commerce?
An e-commerce (electronic commerce) website is a website built for the specific purpose of buying and selling something online, as compared to a traditional website that is built to convey information.

E-commerce websites allow individuals and small companies to reach a regional, national, and global audience at a relatively small cost, while also being able to compete with much larger businesses.

For example, Snickers chocolate bars, made by Mars Incorporated has a manufacturing and distribution system that allows for their product to be shipped all over the world, and you can find it just about every grocery store and “quick stop” / gas station and has a marketing budget in the billions, allowing the opportunity to get their product to get in front of a lot of eyeballs through television ads and billboards.

Meanwhile, Joe Schmoo’s Chocolates also sells chocolates, that tend to be locally made, and of excellent quality. Though Joe’s does not have the advertising budget of Mars Incorporated, it can have an e-commerce website that can sell their chocolates to consumers across their region, across the United States, and even across the world from their small town (or big city), and have a better opportunity of winning back some chocolate selling market share, by virtue of the internet, which grows and is fed by quality content from unlimited sources.

Search engines are constantly crawling to find quality websites for their search algorithms, and if Joe’s e-commerce website meets these quality standards, then their e-commerce website will not only find an audience for their website but consumers for their product.

E-commerce can ranges from simple to complicated. Let us help you find the right e-commerce solution for your business.

Tags: e-commerce

This entry was posted on Thursday, August 12th, 2010 at 9:40 am and is filed under community, web development. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.