Common SEO Mistakes – Keywords
Want to know more about SEO? Check out our overview of common mistakes.
A lot of search engine optimization mistakes are keyword-based. Knowing what pitfalls to avoid can be the difference between a great SEO strategy and crashing and burning.
Bigger Is Better
One huge mistake that is made by a lot of companies is thinking in terms of short terms, rather than long-tail keywords. It’s a lot more difficult to optimize and be found for a simple term like “jewelry” than for a long-tail term like “precious gemstone silver bracelet,” which people actually do search for. Plus, long-tail keywords can help you target the right kind of customer for your business.
The Right Stuff
You know your industry, and the jargon it uses, very well, but that doesn’t mean that people searching for you use those terms too. It is important to address the terms people actually use when searching for you. While you may think “craniotomy” is the best descriptive term to find you, most people would search “brain surgery” instead.
Keeping in the Know
It is essential to revisit your keyword strategy regularly to understand where your site may be failing to fulfill what people are looking for. If you are being found for a term, but the people who find you that way aren’t sticking around your site, you might be targeting the wrong keywords.
Don’t Overdo It
It’s great to include the terms that are the best for your business, but “keyword stuffing” is a red flag to search engines. Keep your keyword ratio low so it looks natural, not spammy.
Keywords are an essential element of any SEO strategy. Make sure you don’t fall into the pitfalls of a bad keyword approach.
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