Blog It Up – Introduction

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islandThe saying goes that “no man is an island, entire of itself,” but in terms of the world wide web, no website should be an island either.

A great way to keep your website from standing alone is to use social media such as Facebook or Twitter. Another great tool, one that can draw great, targeted traffic to your website, is a blog.

Traffic Love
Active business blogs, those that publish at least 5 articles in 7 days, draw 7 times more organic search traffic than non-bloggers. They also draw 1.5 times more referral traffic. That’s a lot of traffic love.

What is a Blog?
If you’re interested in blogging, you’re making the right first step, by reading other blogs. Blogs can be of a personal nature, but business blogs typically provide commentary or news on a particular subject. They may feature products, run contests, offer promotions, or provide expert tips.

How Blogs Can Help Your Business
A blog can show people that you are an expert in your field, help familiarize people with your product or service, and demonstrate commitment to your industry.

Social Media is Social
All of these things are a great way to build relationships with your reader, and instill confidence in them about your business. It is important that a blog is used socially, to share and inform and develop relationships. Someone gets to know your business, they tell other people about about your business (perhaps on Facebook or Twitter, Digg or StumbleUpon). Then, more people find your blog.

Strategies
With good content, it’s only a matter of time before traffic starts pouring into your site. But, before you sign up for a blog and start typing whatever pops into your head, it is important to know that a blog with content of little or no importance or appeal will do you no good. Getting traffic to your site means developing a solid blogging strategy.

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