Blog It Up – Contests

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Contests and promotions are a great way to get people interacting with your site. Everyone likes free stuff, and they are often willing to interact with your site to get it.

Who Rocks It
Pepsi has launched a campaign to give money to people to help them make a positive impact. Then they blog about it. People start associating Pepsi with the projects that they fund and they are established as charitable.

Make It Work
A great way to get people involved with your site is to run contests that make customers interact with your site or offer a promotion code for blog readers.

For example, if you own a bakery, run a contest on your blog to name your new flavor of muffin. Entrants leave their answer in the comments and you pick a winner who will get a dozen free muffins. Or, post a list of questions that makes them go to a variety of pages on your site. People will learn about your product and interact with your site. It will establish your name in their mind.

If you own an autobody shop, offer a discount to any customers who post a before and after picture of work you performed on their vehicle. Again, customers will be interacting with your site and it will help establish your brand.

Contests and promotions are a great way to get people interacting with your site. If you need help developing a marketing strategy for your business, Alphabetix can help.

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