About Face – Content is Key

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Facebook MarketingIf you’re new to using Facebook, start with our introduction to Facebook, our discussion about Facebook Fan Pages and tips on Using Images and Videos as well as Getting Your Fans Involved.

When you want to drive people to your Facebook page, make sure you provide good, diverse content on your page.

Vary Your Content
It is important to have a variety of content on your Facebook page. Your status updates should share information including links to blog posts on your website, videos or pictures, and information about your product or service. Be careful about posting about contests or promotions because Facebook has pretty strict regulations that essentially force you to buy ad space to run a promotion.

Who does it well?
Moby (mobymusic): Moby posts a ton of different content including, videos, site and shop updates, pictures, and music downloads. This keeps it interesting for his fans.
Old Navy (oldnavy): Old Navy posts their items of the weeks, special promotions, videos, and links to their site for a contests and applications like turning yourself into an Old Navy mannequin.
How can you use this for your business?
Post promotions, contests, product or service information, videos and pictures.

If are a hairdresser, consider a Makeover Monday post where you show before and after images, a discount Wednesday post with an offer for a free blow out with a haircut, and a Fabulous Friday Find where you talk about your favorite hair care product. If you own a restaurant, consider posting coupons, featured recipes, or images of happy diners.

People love variety, so give them what they want.

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